Marketing KPI Masterclass: Building Actionable Insights Through Data-Driven Decisions

Friday, June 26, 2026

2:45 PM - 4:15 PM US PT

Moderator(s)

Brittany Bureski

Owner/Founder, Consultant
The B | Aesthetic Business Advisory
Solana Beach, CA, United States

Practice Development Coach(s)

Ontonio Karam, BCom, MFA

President
Skinfluence Marketing
Vancouver, BC, Canada

This session focuses on equipping attendees with practical tools and techniques to track, analyze, and act on marketing KPIs effectively. Offering a hands-on workshop on KPI prioritization and dashboard creation, participants will leave with actionable strategies they can implement immediately.

What to Expect & Learning Objectives:

Identify the most impactful KPIs for a medical aesthetic practice.
Learn how to prioritize and focus on KPIs that align with business goals.
Build a functional, interactive dashboard to track and visualize marketing performance.
Develop actionable insights to optimize marketing strategies.

Presentations:

2:45 PM - 2:50 PM US PT

Opening Remarks
2:50 PM - 3:25 PM US PT

Workshop: KPI Prioritization and Alignment
Faculty: Ontonio Karam, BCom, MFA – Skinfluence Marketing
3:25 PM - 4:05 PM US PT

Workshop: Interactive Dashboard Creation
Faculty: Ontonio Karam, BCom, MFA – Skinfluence Marketing
4:05 PM - 4:15 PM US PT

Audience Q&A / Closing Remarks