Purpose-Driven Leadership: Building and Living Your Vision and Mission for Practice Growth

Saturday, June 27, 2026

10:15 AM - 12:00 PM US PT

Moderator(s)

Amanda Holden, MD

CEO
Holden Timeless Beauty
San Diego, CA, United States
Katie Martin, PA-C

Vice President of Clinical Operations & Advanced Injector
HTB Aesthetics & Alpha Aesthetic Partners
San Marcos, CA, United States

Practice Development Coach(s)

Amanda Holden, MD

CEO
Holden Timeless Beauty
San Diego, CA, United States
Katie Martin, PA-C

Vice President of Clinical Operations & Advanced Injector
HTB Aesthetics & Alpha Aesthetic Partners
San Marcos, CA, United States
Mary Robb

Founder & CEO
Social Practice
Dallas, TX, United States

Struggling to define and communicate your practice’s vision and mission? This interactive session equips leaders with tools to craft inspiring statements and actionable strategies to share them effectively. Learn how to align your team, engage patients, and build a purpose-driven culture that drives long-term success.

What to Expect & Learning Objectives:

Understand the difference between vision and mission and their importance in leadership.
Craft a clear and inspiring vision statement for your practice.
Develop a purposeful mission statement that aligns with your vision.
Learn practical strategies to communicate and consistently reinforce your vision and mission effectively.
Leave with actionable tools to inspire your team and engage stakeholders.

Presentations:

10:15 AM - 10:30 AM US PT

Opening Remarks/Why Vision & Mission Matter
Moderator: Amanda Holden, MD – Holden Timeless Beauty
10:30 AM - 11:00 AM US PT

Crafting Your Vision and Mission Statements Hands-On Activity
Practice Development Coach: Mary Robb – Social Practice
11:00 AM - 11:30 AM US PT

Communicating Your Vision and Mission Hands-On Activity
Practice Development Coach: Mary Robb – Social Practice
11:30 AM - 11:59 AM US PT

How to Live Your Mission/Vision
Practice Development Coach: Amanda Holden, MD – Holden Timeless Beauty
Practice Development Coach: Katie Martin, PA-C – HTB Aesthetics & Alpha Aesthetic Partners
11:59 AM - 12:00 PM US PT

Closing Remarks