Keynote: Social Media Marketing for Medical Aesthetics: Strategies, Risks, and Opportunities

Friday, June 26, 2026

8:00 AM - 9:00 AM US PT

CE: 1

Moderator(s)

Kay Durairaj, MD, FACS

CEO – Beauty By Dr. Kay
K. Kay Durairaj, M.D., F.A.C.S., A Medical Corp.
Pasadena, CA, United States

Panelist(s)

Michael Byrd, JD

CEO
ByrdAdatto
Jon Jacques

CEO
Viral Secrets
Los Angeles, CA, United States
Mary Robb

Founder & CEO
Social Practice
Dallas, TX, United States

Step into the world of social media marketing with this dynamic plenary session tailored specifically for medical aesthetic professionals. Featuring a panel of influencers, doctors with diverse social media strategies, and a healthcare lawyer, this session will uncover the strategies, risks, and opportunities of leveraging social media to grow your practice. Whether you're just starting out or looking to optimize your online presence, you'll gain actionable insights to confidently navigate the ever-evolving digital landscape and elevate your brand.

What to Expect & Learning Objectives:

Recognize the criticla role of social media in building a successful medical aesthetics brand and practice.
Explore effective strategies for creating engaging, authentic and compliant content tailored to your audience.
Evaluate the benefits and challenges of collaborating with social media influencers.
Learn how to convert social media followers into loyal, paying patients through trust-building and strategic engagement.
Understand the legal, ethical and compliance risks associated with social media marketing and influencer partnerships.